Ascentra is known for paying it forward in the region, and they wanted to celebrate the upcoming International Pay it Forward Day on April 28 in a way that people were inspired to pay it forward themselves.
Throughout the past few weeks, the Ascentra team has been busy surprising shoppers, teachers, students, and organizations from Clinton to the Quad Cities and down to Muscatine.
These positive deeds began at Project Renewal, a small non-profit after school program that provides a positive presence for children and families in a low-income neighborhood in Davenport, Iowa. The children that attend this program were treated to a few surprises including a pizza party and a visit from Ascentra’s mascot Jumpin’ George.
Jumpin’ George was also on hand to surprise Ms. Toledo and her first graders with much needed supplies at Lincoln-Irving Elementary in Moline, Illinois. In Bettendorf, Iowa customers at a local coffee shop felt a little jolt when the Ascentra team paid for their orders, and unsuspecting shoppers at a grocery store in neighboring Davenport, Iowa received a helping hand when the team paid for their groceries.
“For us, it’s not just about writing a check,” says Alvaro Macias, Ascentra AVP of Community Development. “It is about engaging everyone in our community and uplifting others.”
More stories like these can be seen in a lively video that will be released on Saturday, April 28, and will be posted on Ascentra’s social media platforms including YouTube, Facebook and Instagram. Sneak peek videos and behind-the-scenes footage on the credit union’s social media accounts give everyone a taste of what to expect.
Inspiration for these kind gestures came from the popular music video “God’s Plan” from Grammy award-winning artist Drake, in which he gives away all of the money that was budgeted for his video.
“While we had a modest budget for the project, we made the most of it and had a positive impact on the organizations and people we encountered,” says Jennifer Naeve, Ascentra Chief Marketing Officer. “We hope that others are inspired as well and will pay it forward themselves.”
Just as the Ascentra team behind the video was moved to act and share with the world their commitment to the community, they hope to spark that same sense of community and compassion for others in the region and beyond.
In addition to releasing the video on April 28, Ascentra is encouraging people to share how they are paying it forward, by using the hashtags #Ascentra and #PayItForward.